REWRITE THE LINE: CAMPAIGN VIDEO FOR KNOWN SOURCE

https://video.wixstatic.com/video/72c68c_c9edc719fbfd4911b676ea067ad5f6a8/480p/mp4/file.mp4

(KNOWN SOURCE) REWRITE THE LINE: A SHORT FILM @knownsource_official

Written, Directed and Edited by @nicole.oaten

Played by @awenaponte

Rewrite The Line is a short film that explores storytelling through a visual creative approach, aligning with the values of the second-hand retail store, Known Source. This project is the result of extensive research into the brand’s heritage, logistics, and core values, ensuring that its essence is authentically translated into a narrative driven film.

A creative choice of the film is the faceless actor, a deliberate decision that invites the viewer to step into their shoes, fostering a personal and immersive connection. Without the use of dialogue, the challenge of storytelling I reached instead through crafted themes, visual metaphors, and symbolic parallels, allowing the narrative to unfold organically. Every element, from cinematography to pacing, to musicality, is designed to portray meaning and guide the viewer through the story, leaving an ambiguous lingering thought…