Jonathan Anderson has done it again: Everything you need to know about the Loewe S/S 24 collection.
- INTHENIC

- Jan 24, 2024
- 3 min read
Updated: Jul 29, 2025
Jonathan Anderson has done it again, and unfolded the long-awaited “Loewe Spring/Summer 2024 ready-to-wear collection” in a mesmerising spectacle of its worth. The avant-garde vision celebrated divergent elements of fashion in its prime , as it married yet another collection to the brands enduring legacy. The show commenced with an orchestration of exclusivity in its take of a museum-like setting at the “Esplanade Saint-Louis” in Paris. ‘Six large-scale bronze sculptures by Lynda Benglis were selected for the showspace, each enlarged and cast from a series of clay works titled Elephant Necklace, made by twisting extruded lengths of soft clay into dynamic forms.’ [ Loewe.com (2023) ], an artistic display, which in turn set the scene for the garments- similarly to be displayed and prized for their worth.
A sophisticated palette of earthy tones took to the runway and colided with hints of vibrant hues, seen in the displays of t-shirts , accquiring boxy, androgynous style lines. The show highlighted its ode to these juxtaposing forms - with structuring , pronouncing lines harmonising with fluid drapes. Oversized blazers and cardigans paired with tailored trousers were counterbalanced with the elegance in the flowing skirts. The skirts in question, often pleated or draping assymetrically , and added a soft , romantic dimension to the overall aesthetic. Wearable sophistication was evident in its versatality to provide at any function. Transformative pieces , as shown with the blazer bag , adds to this versitale notion, by modernising fashion and taking advantage of its shape to provide multiple functions. Day-to-evening wear made so simple with cuts and details , making possibilities with styling endless.
Muted browns, warm beiges and deep greens contributed to a sense of grounded sophistication- these pieces created a neutral foundation and canvas, to pair with the more vibrant elements in this collection. A contrast to the subdued earthy palette , came a pelethera of colour to the runway. Striking reds, electric blues and vivid yellows injected that sense of dimension into the runway. We also saw the lean into a typical spring/summer colour pallete with soft pastel tones for the more basic, everyday wear. Co-ords had a monochramatic statement on the crisp , white floor- the minimalist approach in these showcased Anderson's mastery with cohesive colour schemes- he really can do it all.
Prints and patterns fed a playful spirit, into what we know and love as those delectable summer pieces. Geometric knits adhering for both casual and formal essembles. The main event however , taking mainstage was the breath-taking suit of armour , that was the crystal and metal top, described in the show notes as “accumulations of sparkly brooches". The audience looked stunned as the piece itself almost strutted down the runway. This unconventinal material combination redifined traditional design and was a real jaw-dropping moment.
Accessories were integral to the collections narrative, adding a bizzare touch to some of the more paired down looks. Leather - a signiture statement of Loewe's identity was prevalent once again , but this time as a ruffled short, paired with a giant, straight pin , grounding the waistband. This statement piece was included within multiple styles , showing its compliancy to work with differering garments. Every muted look was unfinished without a killer bag, or better yet, a bedazzling ear piece, again with the work of Lynda Benglis, in her attempt with Jonathan to carry out this simple but glamourous addition, in hopes to sustain the notion of impersistent luxury in Loewe's pieces, that being even in the simplest of looks.
Sustainabilty has always been at the forefront of Anderson's motfis, by decifering a way to deliver luxury wear in a contributing and thoughtful manner. Loewe's durable pieces, encourages consumers to invest in items that have longevity, reducing the criminilising impacts associated with fast fashion. Recycled materials were implemented into this collections designs , championing an eco-consciousness of these global threats , and promoting a shift to sustainable practices within the industry.
Many A-list celebs , and Loewe advocates were spotted at the “Esplanade Saint-Louis”, including the likes of the brands current faces, 'Kit Connor' and 'Taylor Russel'. Connor, obviously paired in head to toe Loewe, described his monochromatic accent look as "classic, but with a bit of a twist". Russel however, arrived to the show in what she described as her "armour", a tin contraption in the obnoxious silhoutte of a shouldered-jacket. "I'm trying to be casual" she joked , "it's different". Many think Russel could've fit straight in with the rest of the models on the runway- as she definitley got the memo of all things iconic , as the show itself exhibited.
The Loewe SS24 show delivered a visual feast, from the architectual silhouettes to the commitment to sustainability, each of the elements contributed to a narrative that endorsed the nature of modern luxury. Loewe once again proved its ability to interrogate boundaries whilst maintaining a whole-hearted reverence for the craftmanship that defines the brand.



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